19/03/12 - Poster text research

We used The Sixth Sense poster to help us create and develop our own poster, so we looked at the text used on the poster so that we could use a similar one. We have decided to use the font Weathered SF on our poster as it is also used in our film trailer, and so we thought that it would be appropriate. To ensure that our movie poster followed the normal conventions, I thought it would be helpful to research into poster text. This could help us with ideas on how to present the text, like what effects we could use and what colours.

The text used for The Sixth Sense is the one that is also used in the film, and it is written in a bold font that looks wavy and bumpy, almost mimicking the appearance of a ghost, linking into the movie itself. They have also decided to keep the text one solid colour, making it easy to see and bright on the dark background.

On this poster for the movie SALT, the text is kept very simple. The only colour used is white, and the only effect is the shadow of the words behind the text 'SALT' placed over one image of the main character.

The only things they have mentioned are the date it is released in cinemas and the website to visit that will offer information on the movie. By keeping the text minimal, they make sure that the audience is drawn in as they could glance at it and still recieve all of the vital information. The Sixth Sense poster also doesn't have a lot of information presented on it either.

The only information presented on the poster for the movie Orphan is the slogan, "There's something wrong with Esther" placed above one simple image of the main character, which is a line one of the characters may say in the film. The name of the film is in the same text used within the film itself, which is also a similar technique used by The Sixth Sense and the SALT poster. Underneath the title is another slogan that reads, "Can you keep a secret?" which also links to the film.

We will use these techniques when creating our own movie poster:

• Use the same text that is used within the film trailer for the movie poster
• Keep the colours simple, but ensure they link to the image
• Place a short slogan beneath the title of the movie
• Only use one image that is of the main character/the abductor and place the text either above or on top of the image