Friday, 30 March 2012

30/03/12 - Making the magazine cover

Firstly I opened the image up in Adobe Photoshop CS4 so that I could edit it, and then I clicked on many of the tools and effects so that I could become more comfortable with the programme.
Afterwards, I adjusted the brightness and contrast so that her makeup, dress, and messed up hair would be easier to see. This effect also meant that the marks and makeup we had put on her face to give the impression that she has been kept in the closet for a long time as her face is now dirty, appeared darker, making it more realistic.

After changing the brightness and contrast, I decided to add a red tint to the image, as red is often associated with danger, red, and violence. I thought that this could link well with the film trailer, as she has clearly been kidnapped by this stage. The red tint also emphasis the makeup we put on her face to make her appear dirty, as well as highlighting her scruffy hair.

While I began editing the main image, I opened Adobe InDesign CS4 so that I could paste the barcode, as well as create the black banner and the blue circle outlined in white which would all feature on the magazines front cover. I made the black banner by creating a rectangle and filling the shape in black, and then did the same for the circle, but made the inside pale purple, and changed the outline weight of the white line to 8 so that it would be bold and noticeable. I chose to use pale purple as the clothes that can be seen at the top of the image, as 'Lily' is still trapped in the closet, show some pale blue and purple shirts. By using the ink drop tool, I was able to grab that colour and use it on my product.

Switching back to Photoshop, I added the main text 'Film Media', as well as 'Magazine of the Year'. Using my research, I remembered that I had planned to make the main text link to the image used on the front cover. Using the ink drop tool, I grabbed the colour of 'Lily's' dress, chose a slightly darker version so that it could easily be seen, and then added it to the text. I chose to just use white for the sub-heading as this had also been seen on similar magazines.

When adding the title of the film to the magazine cover, I decided to use the same font that we had used on the film poster and in the trailer, as this corresponded with my other research and typical film magazines. I also included the films slogal, "A Modern Cat and Mouse Game", which was also included on the poster and in the trailer itself. I decided to just keep the font white so that it would stand out against the dark background and harsh colours like the red. Using a lighter colours means that the words can jump out at the reader, which would hopefully help to grab our target audience. The white also creates a link with "Magazine of the Year".

Using the purple circle I had created earlier in InDesign, I added the shape onto the front of the magazine cover, adding text over the top of it in black, choosing a darker version of the purple to highlight the name of the film mentioned. By right clicking the layer that said "Vector Smart Object", I was able to rasterize the text so that I could click the corner of the text box and rotate only the text so that it could be on a slight angle. This feature is often placed and arranged like this on similar magazines. I also pasted the barcode from InDesign into the bottom right corner.
 
 Using the same pale purple colour, and white, I added small amounts of text around the image, following some examples on other magazines. As the film is about a kidnapper, I thought it would be appropriate to mention an article on the front that could link with the idea of villains and heroes, which is why I offered a list of the best in film history. Like I had seen on magazines like 'Empire', I added a 'Plus!' and included another offer underneath it.

When I had finished making my magazine, I moved the text that hovered over the black banner, so that the writing was spaced out a little more, but still wasn't touching the line. I also used the lasso tool so that I could select the shirt that hovered over the top of 'Lily's' face so that the area could be coloured in black and blend in with the banner, as before it created an odd shape above her that could have distracted from the magazine. Offering things like free posters and exclusive interviews is often seen on the front of magazines, and so I tried to ensure I included them on my own magazine front cover.
This is the completed magazine cover!

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